Sambungan

Tech Provider on the WhatsApp Business Platform (Meta)

Every customer chat,
one connection.

Sambungan connects WhatsApp Business API and Instagram DM to one inbox for your whole team. Reply automatically with an AI that learns from your business documents, route conversations to agents, and send broadcasts, no code required.

  • No credit card
  • 5-minute setup
  • Keep your existing WhatsApp number
R

Rina · Customer

WhatsApp · answered by AI

WhatsApp
Hi, is the navy shirt still available in size L?09:41
Hi Rina! The navy shirt in size L is in stock, 4 pieces left. It is Rp 189,000 and shipping to Bandung is about Rp 12,000. Shall I create the order for you?09:41

Answered by AI · from Knowledge Base

Yes please. Also, can I pay on delivery?09:42

Handed to Dina (Sales) · internal note added

Hi Rina, Dina here. Cash on delivery works for Bandung. Sending you the confirmation link now.09:44
01

Channels

WhatsApp and Instagram, the two channels your customers already use most.

Every conversation lands in one inbox with its history, labels, and the person handling it, whichever channel it came from.

WhatsApp Business API

Available

Sambungan is a Tech Provider on Meta’s WhatsApp Business Platform. Your number connects straight to the WhatsApp Cloud API through Embedded Signup: green tick, official templates, and high delivery rates, with no extra server or number.

Instagram DM

Available

Connect your Instagram professional account through the official Instagram login (Meta). DMs land in the same inbox with the same history, labels, assignment, and AI replies as WhatsApp.

Already using the WhatsApp Business app? With Coexistence, the same number can be connected to Sambungan without losing the chats on your phone.

02

Features

Everything your support, sales, and marketing teams need, in one place.

Built for Indonesian businesses: quick to set up, familiar language, and pricing that makes sense.

AI replies, 24/7

Upload your catalogue, FAQ, or SOP. The AI agent answers customers from those documents in natural language and hands over to a human when it should.

A shared inbox for the team

Assign agents, leave internal notes, add labels, and track conversation status. Everyone sees updates in real time.

Broadcasts & templates

Send segmented bulk messages using Meta-approved templates. Track delivered, read, and replied.

CRM, bookings, and tasks

Customer data, tags, conversation history, booking schedules, and follow-up tasks live on one profile.

Analytics you can act on

Response time per agent, conversation volume per WhatsApp number, and broadcast performance, without manual exports.

Public API & webhooks

Integrate with your own systems through the REST API and webhooks. An official n8n node lets you build automations without code.

Access tokens are encrypted at rest, logins support 2FA, and permissions are set per team member, so your customer data stays protected.

03

Use cases

From online shops to support desks.

E-commerce & retail

Answer stock and shipping questions automatically, send order notifications, and re-engage past customers with broadcasts.

  • Stock & price answers from your catalogue
  • Order notifications via templates
  • Segmented promo broadcasts

Customer support

AI handles the repetitive questions, agents handle the cases that need a human, all in one orderly queue.

  • Automatic escalation to agents
  • Internal notes & assignment
  • Response-time reports

Sales & marketing

Collect leads from WhatsApp, then nurture them through pipelines, bookings, and scheduled follow-ups.

  • Lead pipeline by stage
  • Bookings straight from chat
  • Automation via n8n & API
04

Pricing

Start free. Upgrade when your business needs it.

Prices in Indonesian Rupiah, all features of the plan included. Cancel anytime.

Pricing

Free

To get started

Free

Start free
  • 1 WhatsApp number
  • 1 Instagram account
  • WhatsApp Business API
  • Inbox & customer CRM
  • Unlimited messages
  • Analytics dashboard
  • 7-day message retention

Basic

For developer integrations

Rp 25.000/month

 

Rp 22.500/month

Billed Rp 67.500 every 3 months

Rp 21.250/month

Billed Rp 127.500 every 6 months

Rp 20.000/month

Billed Rp 240.000 every 12 months

Choose plan
  • Everything in Free
  • 1 WhatsApp number
  • 1 Instagram account
  • API access
  • Webhook integration (n8n)
  • 2 team members
  • 30-day message retention
  • No AI chatbot
Most popular

Lite

For growing businesses

Rp 99.000/month

 

Rp 89.100/month

Billed Rp 267.300 every 3 months

Rp 84.150/month

Billed Rp 504.900 every 6 months

Rp 79.200/month

Billed Rp 950.400 every 12 months

Choose plan
  • Everything in Basic
  • 2 WhatsApp numbers
  • 2 Instagram accounts
  • 2 AI agents
  • 5 knowledge documents
  • 500 AI replies/month
  • 5 team members
  • 90-day message retention
  • Overage Rp 100/reply

Pro

For larger teams

Rp 299.000/month

 

Rp 269.100/month

Billed Rp 807.300 every 3 months

Rp 254.150/month

Billed Rp 1.524.900 every 6 months

Rp 239.200/month

Billed Rp 2.870.400 every 12 months

Choose plan
  • Everything in Lite
  • 5 WhatsApp numbers
  • 5 Instagram accounts
  • 5 AI agents
  • 30 knowledge documents
  • 3,000 AI replies/month
  • 10 team members
  • AI image understanding
  • Unlimited message retention
  • Overage Rp 75/reply

Plan prices exclude WhatsApp message fees charged by Meta. Each number gets 1,000 free service messages per month from Meta; beyond that, Meta’s rates apply and are billed to your WABA account.

05

FAQ

Frequently asked questions

What is Sambungan?

Sambungan is a WhatsApp Business API and Instagram DM platform for Indonesian businesses. You connect your WhatsApp number and Instagram account, then manage every conversation, broadcast, CRM record, and AI reply from one dashboard with your team.

Does Sambungan use the official WhatsApp Business API?

Yes. Sambungan is a Tech Provider on Meta’s WhatsApp Business Platform and connects straight to the WhatsApp Cloud API through Embedded Signup. Your number is registered under your own WhatsApp Business Account (WABA), can apply for the green tick, and uses official message templates.

How much does Sambungan cost?

Free is Rp 0, Basic is Rp 25,000/month, Lite is Rp 99,000/month, and Pro is Rp 299,000/month. Subscribing for 3, 6, or 12 months gets 10%, 15%, and 20% off. Meta’s message fees are billed separately.

Which channels are supported?

WhatsApp Business API (Cloud API) and Instagram DM, both through official Meta integrations and both in the same inbox. How many WhatsApp numbers and Instagram accounts you can connect follows your plan: Free and Basic 1, Lite 2, Pro 5 per channel. Other channels will be announced when they are available.

How does the AI chatbot work?

You upload documents such as a catalogue, FAQ, or SOP and set the AI persona. The AI answers customers from those documents and automatically hands the conversation to a human agent for anything it cannot answer. Available from the Lite plan.

Can I try it for free?

Yes. The Free plan needs no credit card and has no time limit. Connect one WhatsApp number and start replying to customers within minutes.

Can Sambungan integrate with other systems?

Yes. From the Basic plan you get a REST API and webhooks to send messages, manage contacts, and receive conversation events. There is also an official Sambungan node for n8n, and the documentation is public at docs.sambungan.com.

Still have a question? Reach us at support@sambungan.com.

Ready to tidy up your customer chats?

Start free with no credit card. Upgrade whenever your business needs it.

Start free now
  • No credit card
  • Set up in 5 minutes
  • Support over WhatsApp